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All the latest ideas and news from Upstream’s thought leaders and partners.

Upstream 6/27/24 Upstream 6/27/24

Debunking myths about consumer demand & more

Key findings from a new report on scaling reuse, plus more from Upstream’s Reuse Solutions Network.

Upstream 6/6/24 Upstream 6/6/24

Takeaways from Circularity 24

Key insights into the state of the circular economy and the future of reuse.

Upstream 5/23/24 Upstream 5/23/24

Announcing winners of The Reusies® 2024

The Most Innovative Reuse Company awards were presented at GreenBiz’s Circularity 24 on May 23, 2024.

Upstream 5/16/24 Upstream 5/16/24

What else makes an effective LCA for reuse?

How to effectively use LCAs as a tool to leverage and scale reuse systems.

Upstream 5/9/24 Upstream 5/9/24

What makes an effective LCA for reuse?

To make a strong case for reuse and to build optimal systems, we need to use a systems approach in our LCAs.

Upstream 4/25/24 Upstream 4/25/24

Big brands can—and must—be changemakers

We did not “ask” for our packaging to be disposable. Why should companies wait for consumers to “ask” for reusable products and packaging?

Upstream 4/18/24 Upstream 4/18/24

Do consumers prefer reuse?

A significant body of evidence indicates that given the choice, people would choose reusables. Here’s a resource roundup—and another side of the coin.

Guest User 10/18/23 Guest User 10/18/23

"Lessons" from Starbucks Reusable Cups Pilot

We don’t need consumer behavior change, we need systems change, initiated by leading brands.

Julie Lamy 1/26/23 Julie Lamy 1/26/23

The Reusies 2023 call for nominations

The Reusies will celebrate the pioneers and trailblazers of reuse across the U.S. and Canada with a virtual program and, new for 2023, a live presentation at GreenBiz’s Circularity 23 conference in Seattle.

Julie Lamy 12/22/22 Julie Lamy 12/22/22

A heartfelt thanks for 2022

Our work would not be possible without the engine behind Upstream and the Reuse Movement: the families, individuals, foundations and businesses that financially support our efforts.

Vanessa Tiongson 11/21/22 Vanessa Tiongson 11/21/22

Upstream shares vision for New Reuse Economy

Today, Upstream released a new white paper: The New Reuse Economy: How reuse systems and services will revolutionize how we consume – which expands upon their vision to see 30% of consumable goods sold in reusable formats in the U.S. and Canada by 2030.

Matt Prindiville 11/17/22 Matt Prindiville 11/17/22

Upstream’s Vision

We’re excited to bring you into the conversation about an updated direction for Upstream and what we’re working to accomplish in the world.

Guest User 9/30/22 Guest User 9/30/22

Upstream and Closed Loop Partners Announce Winners of The Reusies® 2022, Identifying Leaders in Eliminating Single-Use Products

Announcing… the winners of The Reusies 2022!

Erin Covey-Smith 9/15/22 Erin Covey-Smith 9/15/22

Two Reusies Finalists Among Innovators in Reusable Bag Pilots

Closed Loop Partners released a report this week – Beyond the Plastic Bag: Sparking a Seachange for Reuse – that illustrates reuse innovations in action. And it features two finalists for The Reusies® Most Innovative Reuse Company: GOATOTE and Fill it Forward.

Vanessa Tiongson 8/24/22 Vanessa Tiongson 8/24/22

Meet the Innovators of the Reuse Movement

Meet the finalists for The Reusies® 2022!

Matt Prindiville 6/2/22 Matt Prindiville 6/2/22

3 Takeaways from Circularity 22

Upstream CEO Matt Prindiville just returned from GreenBiz’s Circularity Conference. It was a sold-out 3 day affair with more than a thousand sustainability professionals from virtually every consumer brand, plus representatives from the rest of their value chain. Here are three valuable takeaways from the conference.

Matt Prindiville & Miriam Gordon 3/25/22 Matt Prindiville & Miriam Gordon 3/25/22

PepsiCo and Starbucks announce goals for reuse

In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.

Matt Prindiville 2/10/22 Matt Prindiville 2/10/22

Coca Cola pledges to serve 25% of beverages in reusables by 2030

Coca Cola announced their commitment to serve 25% of their beverages in reusable packaging by 2030. Learn what this means for reusables in consumer brands and join us in commending their commitment to growing a circular economy for packaging that prioritizes “reduce and reuse” first – over recycling.

Guest User 2/10/22 Guest User 2/10/22

How Extended Producer Responsibility Can Help Build a Waste-Free Future

EPR – aka extended producer responsibility – is a policy tool that holds consumer brands responsible for the environmental impacts of their products and packaging. Learn how EPR can move us toward a circular economy that follows the waste reduction hierarchy of reduce and reuse first, before recycling.

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