Our work would not be possible without the engine behind Upstream and the Reuse Movement: the families, individuals, foundations and businesses that financially support our efforts.

Today, Upstream released a new white paper: The New Reuse Economy: How reuse systems and services will revolutionize how we consume – which expands upon their vision to see 30% of consumable goods sold in reusable formats in the U.S. and Canada by 2030.

We’re excited to bring you into the conversation about an updated direction for Upstream and what we’re working to accomplish in the world.

Announcing… the winners of The Reusies 2022!

Closed Loop Partners released a report this week – Beyond the Plastic Bag: Sparking a Seachange for Reuse – that illustrates reuse innovations in action. And it features two finalists for The Reusies® Most Innovative Reuse Company: GOATOTE and Fill it Forward.

Meet the finalists for The Reusies® 2022!

Upstream CEO Matt Prindiville just returned from GreenBiz’s Circularity Conference. It was a sold-out 3 day affair with more than a thousand sustainability professionals from virtually every consumer brand, plus representatives from the rest of their value chain. Here are three valuable takeaways from the conference.

In the last month, some BIG brands who have been major players in the throw-away economy made historic announcements about their goals to move to reuse. We recognize that creating financial incentives for returning the packaging will be critical for ensuring that the reusable packaging doesn’t wind up in the garbage or environment.

Coca Cola announced their commitment to serve 25% of their beverages in reusable packaging by 2030. Learn what this means for reusables in consumer brands and join us in commending their commitment to growing a circular economy for packaging that prioritizes “reduce and reuse” first – over recycling.